WATCH WHAT YOU WATCH
A national PSA that encourages girls and parents to pay attention to how women are portrayed in the media and urges the media to promote healthy images of women.
The Creative Coalition
Girl Scouts of America
In Collaboration with
National Cable & Telecom Assn
National Association of Broadcasters
Gracie Award winner for Public Service Announcement
This important PSA builds awareness about the need to pay attention not only to just what kids watch, but how they watch it. It challenges parents and children to be careful in consumption of media images. Now more than ever, tools such as media literacy, public education and career exploration can be invaluable to young people. "Watch What You Watch" offers a clearinghouse of resources and tools that girls, parents, communities, and the media industry can use to help young people encounter and use media content that inspires, empowers, and engages.
Watch What You Watch played on WABC-TV (Channel 7 in New York City) throughout November / December 2010, to encourage children, parents and caregivers to pay attention to the media images that influence our youth.