HAIR CARE BRUSH WITH GREATNESS
Synopsis
An online singing competition announced and judged by Broadway star Idina Menzel.
Brand
Dove
Product
Hair Care
In Collaboration with
Matter / Edelman
Radio City Musical Hall
Distribution
Web
Dove Hair Care teamed up with award-winning actress and singer Idina Menzel to create a Facebook contest. The spot is two-fold, the first part an online video with Idina to create buzz around the contest. The second is an interactive web chat between Idina and the winner – the webchat was all filmed and incorporated into a creative online video.
