CLARITIN "THE DIFFERENCE IS CLEAR"
Synopsis
A funny and over-the-top short film showing the ways in which Claritin can make an allergy sufferer feel like a rock star! Featuring the lovely and amazing and graceful Brooke Burke-Charvet as "the allergy sufferer".
Brand
Merck
In Collaboration with
Matter-Edelman
Distribution
Web
Claritin Teaser
Part of an overall two year campaign featuring Brooke Burke-Charvet, the short film was the first official public lauching of the partnership between Claritin and and Brooke. Generating over 90 MILLION MEDIA IMPRESSIONS in a single week, and racking up an impressive 1.5 million views on Claritin's flagship Youtube.com channel, the short film also received a lot of "face time" on talk shows including Rachael Ray Show, Fox and Friends, NY Live, Extra and Better TV among others...!
